Content Writer
Hardika is a happy-go-lucky person and an inquisitive soul. With an MBA in Marketing and profound love for writing, she weaves magic with her words. A budding Content Marketer and an admirer of all things AI, she focuses on products supporting customer service across industries at SearchUnify.
Customer support is reigning supreme again, thanks to advances in technology and user expectations. It has become a critical driver of an organization’s credibility, customer loyalty, and customer satisfaction. While companies have been applauded for delivering stellar support, many are relentlessly chastised for delivering outmoded reactive support. As 2021 unfolds, many companies have realized that it is imperative to transition from reactive support to proactive support. Why proactive support, you may ask? Let’s take a look at an example. Imagine a…
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